ISL 2019-20 Witnesses a Remarkable 51% Surge in Viewership
StaffISL 2019-20 Witnesses a Remarkable 51% Surge in Viewership
the Indian Super League 2019-20 (ISL), India's premier football league, marked the inception of a new era in Indian football. The inaugural match, which featured football giants Kerala Blasters FC and ATK on October 20, witnessed a twofold surge in viewership compared to the preceding season. (For more Football News, stay tuned.)
By the season's conclusion, the league boasted a remarkable 51% increase in viewership, particularly among the urban, sports-savvy audience.
ATK clinched their third title, an unprecedented achievement in the history of ISL, triumphing over Chennaiyin FC with a score of 3-1 in the final held at the Jawaharlal Stadium in Fatorda, Goa, on March 14.
Amassing a cumulative reach of 168 million and a staggering 261 million impressions during the 2019-20 edition, ISL played a pivotal role in a memorable transformation of Indian football.
The league's broadcasts spanned 11 channels across the Star Sports and Star India Network, catering to audiences in seven different languages. Additionally, it was digitally streamed on platforms such as Hotstar and JioTV.
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