Byju's Decides Not to Renew Lead Sponsorship Deal with BCCI

Byju's Decides Not to Renew Lead Sponsorship Deal with BCCI

Education technology giant Byju's has officially announced its decision to not renew its lead sponsorship deal with the Board of Control for Cricket in India (BCCI) for the national team's jerseys. This development comes in the wake of Byju's signalling a potential shift in its sports sponsorship strategy, with the company also appearing to withdraw from other prominent sports partnerships.

Byju's co-founder and CEO, Byju Raveendran, who happens to be married to Gokulnath, made this disclosure during a recent appearance at the World Economic Forum in Davos. He conveyed that the company has no intentions of renewing its sponsorship agreements with other significant sports bodies, including the International Cricket Council (ICC), Fifa, and the BCCI.

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