Byju's Decides Not to Renew Lead Sponsorship Deal with BCCI

Education technology giant Byju's has officially announced its decision to not renew its lead sponsorship deal with the Board of Control for Cricket in India (BCCI) for the national team's jerseys. This development comes in the wake of Byju's signalling a potential shift in its sports sponsorship strategy, with the company also appearing to withdraw from other prominent sports partnerships.

Byju's co-founder and CEO, Byju Raveendran, who happens to be married to Gokulnath, made this disclosure during a recent appearance at the World Economic Forum in Davos. He conveyed that the company has no intentions of renewing its sponsorship agreements with other significant sports bodies, including the International Cricket Council (ICC), Fifa, and the BCCI.

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For the past few years, JSN Hockey Club had the privilege of collaborating closely with the Kaplon team. Their contribution has been pivotal in enhancing the skills of our budding athletes through joint coaching clinics. Spartan has shown unwavering dedication to supporting grassroots hockey, and we wholeheartedly endorse them as potential partners.

JSN Hockey Club

Coach / Founder

Kalaan Sports Club has been working with Kaplon Sports since 2019, particularly in the acquisition of hockey sticks and football training equipment. Their strong commitment to grassroots sports is clearly evident, and we eagerly anticipate continuing our collaboration in the future. This ensures that our junior boys and girls are well-equipped for peak performance.

Jaswinder Arora

Takawira Cricket Academy would like to thank Kaplon Sports for the donation of sports equipment to our academy. Their support has helped many young athletes to find opportunities in sports. Love from Zimbabwe!

Thandi Moyo

Partner